Give bonuses when campaigns are successful, pink slips when visitation numbers tumble (blast/b 4 years). This year should be telling for those who have dug up every excuse in the book as to the failing tourism marketing product and weak ... If the government can get a seasonal air service direct from Boston to PEI and do good marketing there at the same time, (perhaps with a an authenticity theme for baby boomers who remember fondly beach bvacations/b while growing up) I think ...